In western countries, many people prefer to choose white wedding, you can find woven labels usually in white color sewing inside. While most Chinese people prefer to wear red weddings such as cheongsam etc.. Different countries have different wedding traditions. Wedding traditions and customs vary greatly between cultures, ethnic groups, religions, countries, and social classes. Most wedding ceremonies involve an exchange of wedding vows by the couple, presentation of a gift (offering, ring(s), symbolic item, flowers, money), and a public proclamation of marriage by an authority figure or leader. Special wedding garments are often worn, and the ceremony is sometimes followed by a wedding reception. Music, poetry, prayers or readings from religious texts or literature are also commonly incorporated into the ceremony.

A number of cultures have adopted the traditional Western custom of the white wedding, in which a bride wears a white wedding dress with lace, woven labels attached and veil. This tradition was popularized through the wedding of Queen Victoria. Some say Victoria's choice of a white gown may have simply been a sign of extravagance, but may have also been influenced by the values she held which emphasized sexual purity. Within the modern 'white wedding' tradition, a white dress and veil are unusual choices for a woman's second or subsequent wedding. The notion that a white gown might symbolize sexual purity has been long abandoned, and is criticized by etiquette writers like Judith Martin as distasteful.

The use of a wedding ring has long been part of religious weddings in Europe and America, but the origin of the tradition is unclear. Historians like Vicki Howard point out that belief in the "ancient" quality of the practice are most likely a modern invention. "Double ring" ceremonies are also a modern practice, a groom's wedding band not appearing in the United States until the early 20th century. And white wedding dress decorated with woven labels, laces are popular among brides.

The wedding is often followed by a reception or wedding breakfast, in which the rituals may include speeches from the groom, best man, father of the bride and possibly the bride, the newlyweds first dance as spouses, and the cutting of a wedding cake.