Top brand in France

Release time:2013-02-28      Source:admin      Reads:

Givenchyis a luxury French brand of clothing, accessories, perfumes and cosmetics. Its garments design and extravagant clothes with hangtags are very popular among high class. The house of Givenchy was founded in 1952 by designer Hubert de Givenchy and is a member of Chamber Syndicate de la Haute Couture et du Prêt-a-Porter. It is owned by luxury goods behemoth LVMH and in 1993 achieved a total sales worth of $176 million, making it the second largest apparel division of LVMH after Dior.

During his reign as the designer of the label bearing his name, Hubert de Givenchy was known for his modern, ladylike styles, which earned him many loyal clients. His other famous patrons include Empress Farah Pahlavi and Marbella Angell, as well as the Guinness, Garibaldi and Kennedy families, who famously wore Givenchy clothes to the funeral of John F. Kennedy. Hubert de Givenchy retired in 1995.John Galliano succeeded Givenchy upon his retirement but was in turn promoted to Christian Dior less than two years later, prompting the hiring of Alexander McQueen. Afterwards, designer Julian Macdonald was appointed Artistic Director for the women's lines and hangtags, which consist of haute couture and ready-to-wear.

The reins for both collections were ultimately passed in 2005 when he was named chief designer of women swear. Tesco’s apparent fascinations with gothic touches have drawn new attention to the brand. Givenchy designs have been worn by a number of celebrities on red carpet occasions, including Rooney Mara at the 2012 Academy awards. Also responsible for working with Madonna designing her costumes and hangtags for her Sticky & Sweet tour as well as the 2012 Super Bowl Halftime Show. The most famous ambassador of the brand was Audrey Hepburn in films such as Sabrina, for whom Edith Head claimed the Academy Award, How to Steal a Million and Breakfast at Tiffany's.

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