Gold prices remain high, and continue to refresh the historical record. The situation not only affects the investment community, but also profound impact on jewelry industry which use a lot of gold. Many jewelry designers admitted that the rising gold prices forced them to give up the gold and switch to other low-cost materials when they design jewelry.

In the world's Jewelry industry, high gold prices have forced a growing number of jewelry designers to choose other materials. And some come up with an idea of adopting jewelry cards for decoration and extra value.

Bekaa Strauss, a New York jewelry designer. Because the international recent gold market shakes largely, Bekaa has already begun to find ways to design and produce fashion innovative jewelry, even if costs have increased but customers still can afford. He said: "I now use gold as little as possible, even to use, but also as economically as possible, I will continue to create18K gold jewelry, but in order to let more people can afford, I began to think of other cheap materials." Materials like silver or platinum may be less elegant and noble than gold, but jewelry manufacturers can shift mode of thinking, and make full use of accessories to improve the degree of jewelry. Jewelry cards nowadays have gained great popularity in the market for delicate design and functional use.

In fact, in response to volatile gold prices, a lot of jewelry designer have begun to use silver and palladium to instead of gold. Although these two metals' prices have started to rise recently, they are much cheaper in comparison with gold.

According to The New York Jewelry Information Center spokesman Helena saying that the fluctuating price of gold will be maintained for a considerable time.

However for all this, a lot of jewelry designers still believe that the gold's rise will not affect the public's enthusiasm for gold. After all, the history of the human pursuit of gold is based on millennia.

But no doubt, jewelry manufacturers and jewelry designers have been making their own changes. They gradually shift the focus of development and design to the sterling silver and other cheaper alternative materials. In addition, they pay more attention tojewelry cards as well for they are also a good way to advertise their products and reinforce the brand.