As the market for garments becomes increasingly fierce, manufacturers believe and have kept themselves consistently updated, technically and aesthetically to further the reputation of clients through their merchandise. There is no doubt that brand awareness plays such an essential role in advertising garments, but how to do? So let’s focus on labels--- woven labels. They add value to your apparels by strongly identifying your brand on display in a sophisticated and professional way.

Woven labels sewn into most clothing garments provide information about the garment. The label tells you what fabric or material a garment is made from, where it was made, what size it is, and informs consumers how to best care for the garment after purchasing it. Depending on the garment, there may be one label, with information on the front and back, or there may be two labels; one with manufacturer information and the other with care instructions. Nowadays there is a significant demand of identification products in garment industry. Even if clothes are perfect designed with high quality, they will not be noticed unless they have a well recognized brand name. Intricate woven labels will undoubtedly increase products awareness and make them stand out from the rest.

Woven labels are market-driven products that manufacturers should exactly know what customers needs. So they should investigate first customers’ taste and then start production. With the support of woven labels in recent years, garment industry sees an upward trend from the prospective of annual turnover and brand awareness. Therefore, garment distributors pay more attention to brand building and improvement, which makes them go further and expand the market. It is time to shift mode of thinking. Garment suppliers should think of the point not in terms of how many garments they have sold, but how recognized the garments are.