The brand is a name, term, symbol or design, or a combination thereof, and its purpose is to identify the products or services of one seller or group of sellers who make off with competitors' products and services, the difference between them;brand's most enduring meaning and essence of its values, culture and personality; brand and branding hangtags is the language of business, after the formation of the brand registered trademark, the enterprise that has the exclusive right to access to legal protection; brand is the result of long-term hard work, enterpriseintangible carrier.

The brand stands for a specific product attributes, the basic meaning of the brand. It not only represents a series of attributes, but also embodies certain interests. The brand hangtags embodies a certain sense of the value of the producer, also attached to a particular culture, but also reflects a certain personality.The brand suggests the type of consumers to buy or use the product.

Not a consumer corporate brand hangtags only corresponds to the value of its psychological feelings would be to spend a good impression is just part of sentimental value, but also accumulated more sentimental value, in order to achieve the overall brand identity. Simple interest identification is value in use, the needs of the consumer product interest. While the the brand interests need is in the social environment of the emotional needs and desires demand. All of these enterprises should think about how to do it, simply brand is trip leading to the internationalization of the express train to catch this train corporate brand will be how how to, which is too shallow. This is not the same thing. So the brand concept is not clear and is a common phenomenon in the entire Chinese market.