Jewelry, decorative accessories, precious or semi-precious stones inlaid in precious metals on it. Dating back to the human prehistoric times, there will take the animal teeth, shells and other objects used to decorate. With the development of human society, jewelry, accessories uses evolved into items with religious, strategic and social class symbolism, also contains a prayer or mourning, wearing or carrying similar items. In the 19th century, industrialization popularity of jewelry became to the middle class. Modern jewelry has been popular decorations.

Jewellery may be made from a wide range of materials, but gemstones, precious metals, beads and shells have been widely used. Depending on the culture and times jewellery may be appreciated as a status symbol, for its material properties, its patterns, or for meaningful symbols. Jewellery has been made to adorn nearly every body part, from hairpins to toe rings.

Now Baselworld Watch and Jewellery Show is the most important trade show of the international watch and jewellery industry, organized each spring in the city of Basel, Switzerland.

It comprises about 2,100 exhibitors from over 45 countries, including the leading watch and jewelry brands, as well as companies specializing in precious gems. The show attracts over 94,000 visitors.

The history of the show dates back to 1917 with the opening of the first Schweizer Mustermesse Basel (MUBA), of which a section was devoted to watches and jewellery.

On the show, you can see many jewelry with jewelry cards. Thesejewelry cards are jewelry’s name cards, it’s not only tell you the brand, but also way can be enhance the brand image. So jewelry designer are also very focused on jewelry cards design too.

The jewelry industry as a creative industry, not only given creative in it style design but also in production processes.