The competition of brands is a hot focus in the economic society today. China is a developing country with less well-known brands at this moment. In order to change this situation, in the circumstance of the globalized economy and internationalized protected system of intellectual property, this is the decisive moment to change the patterns of economical development. To research the problem of brand economy and develop the Chinese brands has important reality significant and history influence for building innovated country and enhancing the competition of area, industry and company which experienced in producing fabric labels, woven labels and printed labels etc.

The economy of brand is the operation way to use the value of creating, confirming, developing, protecting, managing and utilizing. It is focus on the brand with many economical factors to rush the whole development of textile market. For garment manufacturers and garment accessory manufacturers who make hangtags, seal tags, fabric labels, printed labels etc, it is a key period to enlarge their distributing market and industry. Taking more attention to the development of economical brands is am important way to rush the change of the development of economy.

As for the brand, the market has been occupied by the brands of American, Italy, and France which are all in a high position in the garment market. But most of their garment factories are in other developing countries, such as China, India. Even their garment accessories including fabric labels, hangtags, seal tags or others are all made in other countries not in their own countries. For the brand owners, they just wait to charge for their brand value. And the manufacturers just receive the little money for their work. To enhance the position of brand is a necessary measure to develop the garment market.