Take a look at the shampoos in the supermarket, most of them are made by one company—P&G. It is a multinational enterprises and a leader in the field. William Procter, a candle maker, and James Gamble, a soap maker, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris. Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created.

It mainly sold shampoos with fantasticsticker labels on the market. In late nixies of last century, ales reached $1million. By this point, approximately 80 employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products.

Procter & Gamble began to market a new product, an inexpensive soap with sticker label that floats in water. The company called the soap Ivory. William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce By giving the workers a stake in the company, he correctly assumed that they would be less likely to go on strike. The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products with sticker labels as well and began producing Crisco, a shortening made of vegetable oils rather than animal fats. Later on, the company sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas."