Victoria's Secretis the largest American retailer of lingerie founded by Roy Raymond in 1977. Its products are famous all over the world. 2012 sales were $6.12 billion with an operating income of $1billion. The company sells lingerie, woman's wear and beauty products and woven labels through its 1,000 U.S. stores, catalogs (annually mailing out 375 million) and website. Victoria's Secret is wholly owned and the largest holding of publicly traded Limited Brands Company.

Victoria's Secret is known for its catalogs and annual fashion show: the Victoria's Secret Fashion Show. Victoria's Secret is credited with single-handedly transforming "America's conception of lingerie" by pioneering "sexy underwear as fashion"and "lingerie mainstream entertainment." The societal manifestation is "the increased cultural acceptance of shopping for woven labels" in the United States. Beginning in 1995, Victoria's Secret began holding their annual Victoria's Secret Fashion Show, which is broadcast on primetime American television. Starting with the 1995 fashion show they are "a combination of self-assured strutting for women and voyeuristic pleasures for men—and lingerie becomes mainstream entertainment."

This involves a lavish event with elaborate costumed lingerie, woven labels, varying music, and set design according to the different themes running within the show. The show attracts hundreds of celebrities and entertainers, with special performers and/or acts every year. The 18 minutes webcast streamed 2nd February 1999 was at the time the internet's "biggest event" since inception. The 1999 webcast was reported as a failure by a number of newspapers on account of some user's inability to watch the show featuring Tyra Banks, Heidi Klum, and Stephanie Seymour as a result of Victoria's Secret's technology falling short being able to meet the online user demand resulting in network congestion and users who could see the webcast receiving jerky frames.The brand is indeed the symbol of the upper class and luxury.