Recently, the K-top song and dance phenomenon “Gangnam Style” by Korean rapper PSY is popular among the worldwide. A US jewelry retailer Brilliance was inspired by this Korean rapper, and has released a jewelry pendant. The pendant, which features 18-karat white and yellow gold, and it is studded with 636 diamonds weighing total of 6.25 carats. Now you may see the pendants display on jewelry cards in gold stores.

The dance craze was the result of a viral YouTube video of the song depicting comedic scenes and dance moves similar to horseback riding. The global success of the song is considered to be a surprise achievement, considering that the lyrics of the song are mainly in Korean. The company said: “With the worldwide success of Gangnam Style, Brilliance is giving the diamond-buying public a chance to own the same horse diamond pendant.” With the most popular dancing and song of Gangnam Style, some jewelry retailer found the chance. They think now that the song and dance are popular among people. If they design the pendant of Korean rapper, it will be active demand andbest-selling. Therefore Brilliance seize the chance and release the pendant. And it’s really best sell in jewelry stores, lots of people first glance the pendant hanging on jewelry cards, they buy it without any hesitate.

The jewelry company said in a statement: "The pendant is a perfect gift for family, friends and loved ones who want to experience their idea of the posh 'Gangnam Style.' It is also a great gift for those who love the feeling of having the occasional luxury or even for animal lovers, horse hobbyists, jewellery collectors, and those who love expressing their own personal style." Yes, the pendant showing with jewelry cards are popular among people. If your friends or loved ones who are going to have birthday, you can choose the pendant as gifts for her or him. Believe that she or he will like it very much.