From the garment accessories to the brands

Release time:2013-02-28      Source:admin      Reads:

With the rapid change of the fashion area, the garment accessories have been the most important part. There are even someone said that they are the soul and the bone of the garment. Therefore, to use the garment accessories on the garment skillfully will express the wisdom and feeling of the designers adequately. At the same time, they also express the faddish features and unique characters. The fabric labels, printed labels, hangtags, seal tags, buttons, metal labels etc play a decisive role in the garment design. They are related tightly with the garment.

The development of history proofs that the real development of one industry need the push of a series of well-known brands. The construction of brand is not only the needs of competitive market but also the requirements of the self-construction and the development of industry. In China, compared with garment industry, the accessories, such as hangtag, seal tag, fabric label, and printed label are still in marginal industry. Affected by this marginal idea, the accessory industry has been restricted in a certain extent, in which the most obvious reflection is the neglecting of brands.

Beyond seas, there are many brands in the accessory industry has made a great breakthrough in the building of brands. In Europe, although the scale of the companies is not large, the rich patterns, the outstanding designs, the control of the details and the deep understand of the accessory products are all missing in the domestic. Additionally, in Italy,there are many button, fabric label, and hangtags companies designing together with the garment companies. However, there are few garment accessory companies can do like that in our country. The domestic garment accessory company should learn from the companies in Europe. At the same time, they need develop their distinguishing feature to build excellent national brands.

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