Announcing the launch of a new brand which specializes in making traveling more comfortable through innovative travel items and accessories.

Despite a still-unsteady economy and rising fuel costs, Americans are expected to travel in big numbers over the holiday season, posting the third increase in travel this year. During the recent holiday weekend of Aug. 30 to September 3rd, we saw an estimate of 33 million Americans travel, a 2.9% increase over last year.

“With extremely high roaming charges and the increasing use of GSM Technology to keep calling cost low, we saw the need to create a functional accessory to organize and store sim cards. This is just one of many innovative products targeted to support all the technological advances of this century. ” Said CEO and President, about the new product designed. The birth of this simple idea gave way to a whole concept that traveling should be stress-free and created a collection of products such as passport holders and travel organizers all capable of storing sim cards but more so all meant to consolidate your travel items without compromising on quality or style.

With the rise of telecommunication companies using GSM Technology, the amount of customers using multiple sim cards will rise dramatically within the next couple of years and the need to store them in an organized, practical and stylish way, will also rise.

“I kept a mini zip lock bag full of sim cards one for each country I traveled to, it was inefficient and unstylish. I think the product is genius and makes me feel organized and put together when I travel” Said Karina, a friend and customer. Founded in 2003, CityTown was created by Wendy Gong,a young entrepreneurs, who noticed a lack in organizational travel items and accessories.The company mission is to provide unique and effective solutions to fulfill travelers changing needs created by advancing technology through innovative products and/or services.