In recent years, with the development of economy, a lot of people pay more and more attention to clothings, foods, accomedatione and transportations. Especially in clothings, people think they are our face which show to the others. More and more people prefer to buy famous brands such as Calvin Klein, Raulph Lauren, Micheal Kors… and even articles of luxury (Chanel, Louis Vuitton etc.). Why these famous brands and luxuries are popular among people? On one hand, the quality and design of the clothing is certainly very good. On the other hand, the clothing companies realize the brand effect, and they pay much more energy and cost to improve the brand effect among people through clothing accessories such as hangtags, advertising etc.

In this development of information society, there are many mediums to propagandize their brands. Mainly there are following ways:
1. People watch TV and use computers everyday, many brands use TV and the world wide web advertise and deepen their brands.
2. Now many young people adore the stars, and the companies employs the super stars to be their clothing image spokesperson for their brands.
3. People firstly choose brands through hangtags, brand labels etc when they buy clothings. These accessories can give people many useful information. So the clothing accessories are also the mian directly medium to advertise their brands.
4. Some other advertising ways such as radio, promotional activities etc.

You can find that every big clothing company has it own famous designers. These designers not only design the clothing styles but also the full set of clothing accessories which include hangtags, brand labels, neck labels, wash care instruction labels, brochures and so on. Most famous brands and luxury clothings pay much more attention to these clothing accessories. Because these details can reflect the brands completely. For example, if the designers design very beautiful hangtags, the people have the feeling to collect it when they are shopping . This way is also deepen their brands succesfully.