The first New York Fashion Week (which was then called "Press Week") was the world's first ever organizedfashion week. First held in 1943, the event was designed to attract attention away from the French fashion during world war, when fashion industry insiders were unable to travel to Paris to see French fashion shows.Fashion publicistorganized an event she called "Press Week" to showcase American designers garments and garments seal tags for fashion journalist, who had previously neglected their innovations. (Buyers were not admitted to the shows, and instead had to visit designers' showrooms.) Press Week was a success, and fashion magazines like vogue, which were normally filled with French designs, increasingly featured American fashion.

In 1994, the event was moved to its former site in bryarnt parkby fern mallis, where it was held inside a series of large white tents in the almost-block-long park.Admission is by invitation only, to the fashion industry, fashion press, assorted celebrities, and internet based Fashion press (e.g. District L, Fashionista, FWD, The Fashion Bomb). Beginning in February 2009 (showing Fall 2009), many designers opted out of their usual Bryant Park tent fashion shows because of the poor economy and held smaller presentations on fashion garments and garments seal tags.

At the Fall 2009 Fashion Week the public got a taste of technology as it is shaping the future of fashion. It is not only making it cheaper and easier for designers to create their collections of garments or seal tags, it is also saving them travel time as many broadcast their lines over the Internet. Many designers opted to not only market online but also sell exclusively online. Designer norma kamaliand the polo lauren rufbybrand both have an application for the apple iphone. In the viviena tamshow, models walked the runway carrying hewlett packardmini notebook computersinstead of the expected handbag. Mercedes-Benz officially became the sponsor of the event, and New York Fashion Week was called "Mercedes-Benz Fashion Week" from then.