Allocating funds to producecustom printed labelsis an excellent technique to help boost brand recognition and display your company in an innovative, professional manner. However, creatingcustom printed labelsinvolves more than just designing an attractive picture and text. Designing for your target audience is crucial, so you must know who is buying your products and how often.

Most seniors feel they are largely ignored by advertisements andcustom printed labelsand they have difficulty reading or opening various packaging. What companies tend to forget is that the elderly population focuses on quality, not price, and is extremely loyal to the brands it chooses. So what are the solutions to win back this loyalty? First, companies need to ensure that theircustom printed labelsare easy to read and understand. This can be accomplished through bolder, larger text and graphics that tell the product story. Additionally, larger instructions should be placed on side panels or foldouts affixed to bottles and jars for easier reading

Who should modify theircustom printed labelsto cater to the elderly audience? Sinicline brands with a heavy senior consumer market are obvious choices for these changes; but the truth is, all brands should review their labeling and packaging. Mature adults purchase many products for their children and grandchildren, so they need to feel like they are at least being considered. We’ve seen examples of these modifications in today’s market