A jewelry tag substrate comprises a liner, an adhesive and a clear face stock. The clear face stock has a print side and an adhesive side. The liner is disposed proximate said adhesive side so as to support the face stock. An adhesive is disposed between the liner and the face stock. The liner and the adhesive are adapted so that when portions of the face stock are separated from the liner, the adhesive adheres to the adhesive side. Labels and corresponding shanks are defined by the face stock so that the shanks extend from the labels. A top coat is applied to the print side so that the shanks are substantially clear.

Another aspect of a jewelry tag substrate provides a release liner. A substantially clear face stock is disposed over the release liner. Labels and shanks extending from labels are defined ont he face stock. An adhesive is spread on the the release liner so sa to avoid all but tip portions of the shanks. An opaque top coat is applied to the labels in a manner so as to avoid the shanks.