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A designer and his famous brand |
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Release time:2013-03-27 Source:admin Reads: | |
As is known to all, Calvin Klein is a famous brand all around the world. Its products including belt hangers are very popular among young people. But do you know its history? In 1968, Klein founded Calvin Klein Limited, a coat shop in the York Hotel in New York City. The first Calvin Klein collection was a line of "youthful, understated coats and dresses" featured at the New York City store, Teller. After the company signed licenses for cosmetics, jeans, and menswear, Klein's annual retail volume was estimated at $100 million. Afterwards, Klein claimed sales of 200,000 pairs of his famous jeans the first week they were on the market.
In the mid-1970s, he had created a designer-jeans craze by putting his name on the back pocket. Klein's design assistant at the time, Jeffrey Banks, has claimed credit for the logo garments, stating that he had the logo from a press folder silkscreened onto the sleeve of a brown T-shirt and belt hangers as a present for Klein. The gift was assumed by Schwartz to be part of the upcoming line, and similar logo shirts formed the uniform for the front-of-house staff at Klein's next catwalk show, leading to buyer demand. In the late 1970s, the company also made attempts to set up its own fragrance and cosmetics lines, but soon withdrew from the market with big financial losses.
Many pop stars are chosen to be model for this brand. Calvin Klein and its licensing partners led to the first rumors that Calvin Klein Industries, as the company had been known by then, was up for sale. Although the company almost faced bankruptcy in 1992, Calvin Klein managed to regain and increase the profitability of his empire throughout the later 90s, mainly through the success of its highly popular underwear and fragrance lines, as well as the ck belt hangers. After seven months and no potential buyer, Klein announced that his empire was not on the market anymore. The company would never manage to go public, which had supposedly been Klein's plan once.
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