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| Release time:2013-04-08 Source:admin Reads: | |
| After James Dean popularized them in the movie Rebel without a Cause, wearing jeans became a symbol of youth rebellion during the 1950s. Because of this, they were sometimes banned in theaters, restaurants and schools. During the 1960s the wearing of jeans became more acceptable, and by the 1970s it had become general fashion in the United States for casual wear. Printed labels are also sewed on the jeans to show the ingredient. The editor of Sportswear International Magazine wrote that in 1965, Limbo, a boutique in the New York East Village, was "the first retailer to wash a new pair of jeans to get a used, worn effect, and the idea became a hit." The denim industry introduced the stone-washing technique developed by GWG also known as "Great Western Garment Co.". Donald Freeland of Edmonton, Alberta pioneered the method, which helped to bring denim to larger and more versatile printed labels. Acceptance of jeans continued through the 1980s and 1990s to the point where jeans are now a wardrobe staple, with the average North American owning seven pairs. Currently, jeans may be seen worn by people of all genders and ages. Despite most jeans being “pre-shrunk”, they are still sensitive to slightly further shrinking and loss of coloring from being washed. The Levi Strauss Company recommends avoiding washing jeans as much as possible. Levi Strauss director of brand and special projects has a credo: The less you wash your jeans, the better your jeans become. These and other suggestions to avoid washing jeans where possible have encountered criticism. Our advice is to wash less often, but clearly, you have to judge for yourself what’s appropriate. Wash your jeans and printed labels. Maybe you can wear them twice or more before they go back to the washing machine. Personally, if I wear a pair of jeans to work on Friday — cool climate, office job — I tend to wear them on Saturday. |
