Styles much and logistics fast, ZARA creat the miracle in the economic downturn_Branding Packaging for Fashion Industry-Sinicline

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Styles much and logistics fast, ZARA creat the miracle in the economic downturn
Release time:2013-04-08 Source:admin Reads:
The latest earnings data distributed by Inditex show that the economic downturn in Europe created the miracle that sales in 2012 in the first nine months of the year increased by 17%, profit rose 27%. It is three years ago the Inditex group sales more than before for the first time, the world's largest American apparel retailer gap, two years ago, it is more than the H&M group, on the fashion retail market in the NBA. The success of the Inditex largely because it is a completely vertical management fashion enterprise. ZARA was started in 1975, at the age of forty, the founder of the Oman repair - Olga's very clearly want to put the production, logistics, retail, product design and metal labels design together. So this piece of beautiful statements are how to come from? In the design, it is enough. Inditex will more than 1000 designers into market research and design, 2011, a total of 1.9 million production of clothing. In order to reduce the production cost, by the end of 2011, Inditex in global and countries with 1398 suppliers. When a new paragraph by marketing audit, the company will often let a few factories budget submitted at the same time. In logistics, it soon. ZARA has its own automatic logistics center. In the design of logistics system, each store sales person in charge can be directly order, goods in 24 to 36 hours can reach Europe all store, to other market also can do the arrival of forty-eight hours. Inditex in logistics also in constant input, last may purchase the meridional a logistics company Delta Sport, and elche logistics center is a technical upgrade. The center is responsible for its all brands of shoes product logistics, after upgrading a year, it will be able to complete 100 million pairs of shoes distribution work. In the practice of Oman - Olga's and his fashion kingdom "the biographies, the authors kovar winter better - Mr Sand will ZARA business model advantage summarized as four: supply agile, to the market demand of real-time control, feedback quickly and technical innovation. Its unique operation system can guarantee in 4 weeks to complete the new production, if there is the needs of the market can even shorten for two weeks, products or products with a small metal labels if not the market demand, in a few days can take away a production line.

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