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The Change of Men’s Underwear |
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| Release time:2013-05-03 Source:pengdan Reads: | |
| The Change of Men’s Underwear More and more successful men in pursuit of external grade dress, more pursuit of internal details meanwhile. Aiming at young male consumer groups, especially men who has exercise habits, sporty underwear pants is the best choice. It is different from the past cotton underwear, sports underwear pants edges can be close to the skin, and according to the curved body to design, to avoid the embarrassment caused by the movement. With the men' s underwear consumer groups enhancing the professionalism and quality requirements of underwear products, men' s underwear market is in serious need of segmentation. At present, men' s underwear products can roughly be divided into three categories, one is conservative style, mostly are made of ordinary fabrics, conventional color and the common fabric labels as embellishment; other is fashion style, using modern and comfortable fabrics, fashion classic color, personal comfort cut as the main character; the last one is sexy style, roughly with a fun style and alternative color as the main feature. According to statistics, in the underwear consumers, the proportion of urban women accounted for 60%。Compared with increasing development and expansion of women' s underwear market, the men 's underwear market is currently in its infancy, relatively with larger market space, Moreover, men' s underwear are regardless of off-season and busy-season. The figures show that the products of male underwear is only 1/6 of the women’ s. |
