Famous luggage brand_Branding Packaging for Fashion Industry-Sinicline

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Famous luggage brand
Release time:2013-05-07 Source:admin Reads:
Business man who takes business trips will be very familiar with the brand Samsonite, it appears in most of the airports all around the world. The company was founded in Denver, Colorado, USA in 1910 by Jesse Shwayder, a luggage salesman, as the Shwayder Trunk Manufacturing Company. A religious man, Shwayder named one of his initial cases Samson, after the Biblical strongman, and began using the trademark Samsonite. The company changed its name to Samsonite in 1966. For many years, a subsidiary, Samsonite Furniture Co., made folding chairs and card tables in Murfreesboro, Tennessee. With products ranging from large suitcases to small toiletries bags and briefcases with printed labels and other accessories attached on the cases. Beginning in 1961, Samsonite manufactured and distributed Lego building toys for the North American market under licence from the Danish parent firm. A licensing dispute ended the arrangement in the U.S. in 1972, but Samsonite remained the distributor in Canada until 1986. Stan A. Clamage was instrumental in establishing the Lego brand with printed labels in the United States. This was part of an overall company expansion into toy manufacturing. The Shwayder family sold the company to Beatrice Foods in 1973. Samsonite moved its US marketing and sales offices from 91 Main Street in Warren, Rhode Island, to Mansfield. The building was decorated with an inflatable gorilla and printed labels three stories tall, which remained along with a Samsonite retail shop at the Main Street building. The gorilla was the company mascot following a 1969 advertising campaign. In 2005 the company brought on Marcello Bottoli, former chief executive of Louis Vuitton as president and CEO, to pull them out of a long slump. Bottoli left the company in 2009. It will close up to 50% of its stores and discontinue the "Black Label" brand in the United States. In June 2011, Samsonsite raised US $1.25 billion in an IPO in Hong Kong.

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