Tel:
86-27-83372627
86-27-83372628
86-27-83372629
Fax:
86-27-83372625
E-mail:
info@sinicline.net
LeapFrog Tries to Re-Energize Sales With LeapReader |
|
| Release time:2013-05-07 Source:admin Reads: | |
| LeapFrog saw its sales improve in the latest quarter, but investors are still looking for something more. In recent years, LeapFrog has seen success with its popular LeapPad2 tablet with sticker labels for young children. But other products have lagged in innovation such as its Tag reading system. The company tried to change that this week by introducing the LeapReader, which goes beyond Tag, by not only helping teach children to read, but also to write. "It is a product that will keep their reading franchise going. It is a better product than Tag—it works on writing as well as reading," said Sean McGowan, a toy industry analyst at Needham & Co. Tag had come to market in 2008, and created a splash at the time, but without major innovation, the product's sales were sluggish. The LeapReader is targeted to kids between 4 years old and 8 years old, and will be in the stores in July. The same as for Tag's reading system, which the company will stop producing by the end of summer. "This product with sticker labels brings all of those together: reading with interactive books, learning to write in books and then listening to the vocabulary," said Craig Hendrickson, senior vice president of product marketing for LeapFrog. Once consumers buy a LeapReader with sticker labels, which consists of a pen with an infrared camera that can read the text or let kids play games and puzzles, they later can buy additional books to use with it. This includes special workbooks for kids to practice writing letters and numbers, guiding them with a voice feedback. The library for it counts more than 150 books, workbooks and audio books. In partnership with Pixar, LeapReader also will have its first 3-D book with characters from "Monsters University"— a highly anticipated movie that is coming out in June and is a prequel to "Monsters Inc." Kids will see images in the book in three dimensions when they were special glasses. |
