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Four Requirements of Logo Design
Release time:2013-05-13      Source:pengdan      Reads:

Four Requirements of Logo Design
Logo plays an important role in the process of the creation of brand-name enterprises and brand-name products. In the communication process, letting consumers establish a good impression and a relationship of trust of the enterprise, is conducive to the formation and promotion of the enterprise status. Meanwhile promoting the trademark various marks art form, enhancing the design value of the trademark. Of course, when the enterprises and public are concentrate on the art form and design value of logo, are also bound to the visual representation of the trademark clothing, and puting forward higher requirements. Specifically, it should be noted:

1. The accuracy of the expressed ideas. Printed labels logo logo design from content to form should fully reflect the visual design language, can accurately show the apparel industry and firm characteristics, to show the clothing brand personality, the connotation and market positioning. Signs’ message is consisitent with consumers, simple and clear, in the interests of the people’s cognitive psychology, ease of recognition memory.

2. With visual artistry. Logo design in addition to the practical function to disseminate accurate information, but also with art attractive and appealing, reflect the diversification clothing and modernity. Therefore requires an exquisitely beautiful shape, have a good visual impact and affinity, giving visual pleasure and enjoyment, to reflect the new era of communication needs.

3. Distinctive originality. Logo design dig out the inherent characteristics of the clothing brand, strengthen brand differentiation to find the attribution of the clothing brand, reflecting the style and taste. Therefore, the shape of the sign and obligations designed to pay attention to the unique and innovative, the pursuit of individuality, it has infinite vitality.4. Printed labels production, use, ease of management. Signs within a certain range, show in a different environment, different media publicity, on the production of different materials, have an recognition role.
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