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H & M Start the Trends of High Street Style
Release time:2013-05-24      Source:pengdan      Reads:


H & M Start the Trends of High Street Style

H & M first debut on Paris Fashion Week, had ushered in Over YSL, Dior and other luxury brands Rodin Museum staged its virgin debut. Different with its competitors Zara , H & M has been seeking for the cooperation with haute couture, after it has been cooperated with Lanvin and Versace, during the fashion week show their joint family, and this independent show more telling H & M's ambition: they will attempt to prove that they are independent and a design brand that can win respect, rather than follower of a trend, or no personality casual clothing supplier.
In the field of high street increasingly been valued today, the industry has existed two different views, some people think the significance of high street brands have revolutionized the fashion industry over the last two quarters of each year "release - propaganda - wait - sale" mode, establish a new line with modern society "Logistics fashion", while others deem that "high street" as a transitional phase - when the brand through low-cost generics and mass accumulated enough money and influence, and ultimately still need to return to the fashion and fabric labels peripheral product design class.

Undoubtedly, H & M belongs to the latter, when it launched in 2004 with the first joint KarlLagerfeld series, this momentum is no corpuscles. Of course, H & M is not only one to show a good high street fashion brands, TopshopUnique back in 2005 on board London Fashion Week stage, and become JWAnderson, LouiseGray this niche designer sponsors; J.Crew also appeared in spring and summer of 2012 New York Fashion Week, won the applause of many professionals.
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