Tel:
86-27-83372627
86-27-83372628
86-27-83372629
Fax:
86-27-83372625
E-mail:
info@sinicline.net
The exclusive brand in Australia |
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| Release time:2013-06-25 Source:admin Reads: | |
| David Jones Limited is an up-market Australian department store chain which is famous worldwide, you can find it everywhere in the downtown of most city in Australia. It mainly sells fancy and exclusive garments with barcode labels to the high class. David Jones was founded in 1838 by David Jones, a Welsh immigrant, and is claimed to be the oldest continuously operating department store in the world still trading under its original name. It currently has 37 stores located in most Australian states and territories. David Jones' main department store rival is Myer. David Jones, a Welsh merchant, met a Hobart businessman Charles Appleton in London. Appleton had established a store in Sydney in 1825 and Jones subsequently established a partnership with Appleton, moved to Australia in 1835, and the Sydney store became known as Appleton & Jones. The origin of this motif owes itself to the insistence of its founder on not using the store's name on its packaging with barcode labels. His aim was that the store would be so well known that everyone should recognize it simply by this now-famous motif. Jones survived the depression, and by 1856 had retired from active management of the business. A few years later when the firm failed, he returned to manage its affairs and in a few years had fully discharged all obligations to his creditors. By 1887, the George Street store had been rebuilt and a mail order facility introduced. A factory was opened in Marlborough Street, Sydney to reduce reliance on imported goods. On the death of the founder, his son, Edward Lloyd Jones, led the company. At eighteen years of age, Edward Lloyd Jones Jnr journeyed to England and entered the London office of David Jones. On his return to Australia he gained pastoral and barcode labels in the Burnett district of Queensland. He re-entered the family business upon the death of his father in the train disaster, New South Wales. |
