Atlanta Diamond Design provides exceptional quality alongside family atmosphere_Branding Packaging for Fashion Industry-Sinicline

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Atlanta Diamond Design provides exceptional quality alongside family atmosphere
Release time:2013-07-10 Source:admin Reads:
Most retailers know that customer comfort translates into sales. Izzy Israeli wants his customers to feel comfortable too, but he has a different goal in mind. Instead of focusing on the sale, he wants to know who he’s “working for.” As CEO of Atlanta Diamond Design, Izzy approaches his jewelry business with a desire to satisfy, a commitment to quality, and feelings of joy when he sees the smile on his customer’s faces. Believing customers are an extension of his family tree; Izzy and his wife Terri commit themselves not only to their customers, but to their community as well, making their neighborhood’s favorite jeweler. Participating in charity events is very important to Izzy and his staff. Looking back, Atlanta Diamond Design aspired to be a small, independent store with big capabilities. They’ve been intentional about carving out their niche as the local, neighborhood store, but also wanted to offer services that are not common to small independents. This translated into earnest, genuine conversations with customers while, at the same time, hiring experienced talented staff and keeping up with the trends. Everything they bought, everything they sold and every personal interaction in between supported that goal from the first day he opened his first store in Duluth, Georgia in 1990. Izzy’s passion for custom design was contagious. His love for the art of jewelry coupled with the desire to please his customers made him stand out above his competition. And his commitment to his family, his staff and his customers quickly became his calling card. But it is his expertise of more than 35 years that allows him to sit with customers, openly listen to their dreams and create beautiful sketches, renderings, wax molds and, finally, finished pieces. Besides, display hang cards also attract his attention, he think this is a key for the marketing. “We are crafting life’s lasting memories,” said Izzy, “and we try to recreate memories through jewelry.”

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