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Clothing Labels: A Spiritual Bone between Businesses and Consumers
Release time:2013-07-10 Source:pengdan Reads:
Clothing Labels: A Spiritual Bone between Businesses and Consumers Clothing marks and labels are made to prevent the confusion when people buying clothing with other brands’ clothing, it is designed to be of a difference between symbols. And now, with enterprises play more emphasis on the cultural importance of clothing, clothing logo is no longer just in order to distinguish from other logos, more is considered to spread the enterprise culture out through the clothing. So much, clothing logo has become a way of expression of intangible assets, which is the essence of a brand culture. A big-name brands are readily determine whether or not a consumer’s choice of your clothing, so the logo developed to today has become a corporate guarantee of sustainable development. More and more enterprises increase investment in an logo design, the purpose is to build a brand "aircraft carrier", and build "cultural wall"of corporate, but also to connect businesses and consumers like a spiritual bond. Especially in today's highly competitive market environment, such an enterprise successful brand strategy will be the uncrowned king. Garment accessories labels, probably as in the following categories: 1. Mark. Popular argument are fabric labels, woven labels. Most of them are used as neck labels, and other decorations. 2. Hangtag. Also known as display hang cards, paper hang cards. Its main function is stated their characteristics and clothing ingredients. 3. Rubber label, also know as the rubber patch, more used as chest logos and marks. 4. PVC label, generally made of plastic or rubber which are flexible to change the shapes and images. 5. Reflector labels and reflective material. Main features are dramatic reflective, rare decorative materials. 6. 3D labels, one kind of three-dimensional pattern reflective lattice, through eight times printing under special printing presses, making process is complicated. 7. Seal tag, also called plastic tags. Common in high-grade suits, fashion wear. 8. Ribbon, including Taiwan wood shuttle loom ribbon, reflective ribbon, nylon, cotton herringbone ribbon.

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