Inditex and its reputed brand worldwide_Branding Packaging for Fashion Industry-Sinicline

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Inditex and its reputed brand worldwide
Release time:2013-09-23 Source:admin Reads:
Inditex is a Spanish multinational clothing company headquartered in Galicia, Spain. It is made up of almost a hundred companies dealing in activities related to textile design, production and distribution. Amancio Ortega, Spain's richest man, and the world's third richest man, is the founder and current largest shareholder. The majority of its stores are corporate-owned; Franchises are only conceded in countries where corporate properties can’t be foreign-owned. The group designs and manufactures almost everything by itself, and new clothing designs with hangtags are dispatched twice a week to Zara stores. Most manufacturing is now in low labor cost countries, mainly in Morocco, China, and Turkey, although much production continues in Spain and Portugal, particularly for its Zara brand. In addition, Inditex has a factory for shoe design, production and distribution in the town of Elche, on the Spanish Mediterranean coast. It is claimed that Zara needs just two weeks to develop a new product and hangtags and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. This has increased the idea of Zara as a "fashion imitator" company and low cost products. The first store featured low-priced lookalike products of popular, higher-end clothing hangtags. The store proved to be a success, and Ortega began opening more Zara stores throughout Spain. Ortega started changing the design, manufacturing, and distribution process to reduce lead times and react to new trends in a quicker way, in what he called "instant fashions". The company based its improvements in the use of information technologies and using groups of designers instead of individuals.

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