Commercial exhibitions, generally called trade fairs, trade shows or expos, are usually display various goods such as belt hangers, clothing, cosmetics, bags etc. organized so that organizations in a specific interest or industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press.

 

Throughout the ages, trade fairs have been recognized as one of the most efficient and powerful tools for effectively doing business. Many manufacturers such belt hangers makers, garment and food factories show promote their products to people through fairs. As a face-to-face meeting point, fairs and exhibitions are basically a target opportunity for achieving your trade objectives. They are a cost-effective means to reach your market audience - in one time and in one place. Among the key advantages of trade show participation usually have below three options:

 

Customer contact: Trade shows provide excellent venues for initiating contacts with new customers and developing new trade leads. Equally important they enable you to maintain and renew contacts with valued clients.

 

Product and service launch platforms: Live presentations and Demonstrations of your products and services speak for themselves, accelerating the selling process and generating new sales.

 

Marketing communications: Trade fairs focus media attention on your Company and products. Public relations efforts can be focused to raise the profile of your company image and brands. 

 

A high return/expense ratio: Trade shows are known to have a high return/expense ratio. An EEAA (Exhibition Association of Australia) survey showed that an average expenditure of 9% of belt hangers companies' marketing budgets in trade far events resulted in a return of 23% of business.