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What Does a Garment Manufacturer Do? |
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| Release time:2013-10-07 Source:admin Reads: | |
| Simply put, a garment manufacturer is a company that produces clothing items. This can mean designing, creating, and selling the items or it may refer to a business that specializes in and mass produces the designs of various fashion retailers or independent designers. There are hundreds of types of garments that can be manufactured and a wide range of price levels. For example, a garment manufacturer may specialize in high-priced items to be sold in boutiques or lower-priced clothing for the working middle class with high or low-end printed labels. The first step in creating new clothes is to determine the type of clothing to be sold and to design it. The garment manufacturer has to determine if he or she wants to develop women’s clothes, men’s clothes, clothes for infants or toddlers, or specialized items like workout gear or plus-sized items. Once this is done, the products will need to be designed so that seamstresses will know what the product will look like. Sketches of the items are drawn up and sometimes patterns are created to make sewing easier In most cases the garment manufacturer must hire most of the sewing work out to subcontractors who specialize in this area. He or she must consider various companies to get the best price. Smaller companies may also have to shop around to find companies that will handle smaller orders. Fabric must be ordered as well, along with any accessories needed such as zippers or printed labels. Once the clothing is produced, the clothing manufacturer must find a way to let others know about their products by all means such as adopting unique designed printed labels. A marketing plan is generally developed either by the company owner or with the help of an outside advertising agency or consultant. The fashion industry is highly competitive, so developing a good strategy is essential to success. |
