Sticker labels have been applicated in various industries, the growth of the national economy, changes in consumer packaging concept and technological innovation, has brought great development to the sticker market. Currently, sticker /self-adhesive labels market increases 20% every year in China, far higher than the national average of 7% to 9% growth rate, much higher than the label market of Europe and the United States an average of 5% to 6% growth rate. Despite the alarming rate of growth, but compared to the mature label market and developed countries, China's annual per capita amount of sticker labels is only 0.5 to 0.6 square meters, compared to a dozen square meters per capita in Europe and America annual consumption (annual per capita of 17 to 18 square meters), there are a lot of room for growth and development of the sticker label market .

Like the food industry, beverage industry is also very low sticker labels share of industry, in the mature markets abroad, the proportion of sticker labels of approximately 5%. Low market share also breeds high growth space, application the sticker labels in the China’s beverage industry more are juice products and high-end beer. Many upscale juices use bright surface propene polymer label, both show a colorful and brilliant appearance and suitable for low temperature storage. Beer, as future sticker major growth point in the beverage industry, being concerned by more and more people in the industry. In 2003,China has surpassed the United States to become the world's largest beer-producing country, and foreign top five beer giant all enter the China, they bring a global packaging technology, fully transparent sticker labels for high-end small bottled beer, the express a "transparent the unlabeled" upscale feeling, in order to cater to the needs of the market. Sticker label materials for recyclable bottles are also stepping up for researchment and development, opinions think that the drinks market will bring great growth opportunities for sticker labels in the near future.