Jewelry, decorative accessories, precious or semi-precious stones inlaid in precious metals on it. Dating back to the human prehistoric times, there will take the animal teeth, shells and other objects used to decorate. With the development of human society, jewelry, accessories uses evolved into items with religious, strategic and social class symbolism, also contains a prayer or mourning, wearing or carrying similar items. In the 19th century, industrialization popularity of jewelry became to the middle class. Modern jewelry has been popular decorations.

The history of the show dates back to 1917 with the opening of the first Schweizer Mustermesse Basel (MUBA), of which a section was devoted to watches and jewellery.

On the show, you can see many jewelry with jewelry cards. Thesejewelry cards are jewelry’s name cards, it’s not only tell you the brand, but also way can be enhance the brand image. So jewelry designer are also very focused on jewelry cards design too.

As the market for jewelry becomes intensively competitive, jewelry distributors try their utmost to add a finishing touch to jewelry. Nowadays with the development of technology and management, manufacturers are capable to provide a complete range of jewelry cards geared to customers; needs. There are a great many materials in the market that can be selected like PVC, special art paper, holand cardboard, glossy paper, etc, which shows different effect. And acrylic jewelry cases are ideal for travel and salesmen who need to keep jewelry organized on the road and jewelry display racks accommodate a large number of pieces at the customer's shop. Bold creations meet bold displays of jewelry cards where the client will find specialty displays to complement their designs and help increase sales.

The jewelry industry as a creative industry, not only given creative in it style design but also in production processes.