Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives. The difference between selling and marketing varies from many aspects, but the most discrepancy rests with mode of thinking. Selling is on behalf of enterprises aimed at how to sell products as many as possible in a short period, regardless of what kind of products customers desirably need. However, marketing is selling products on the basis of customers’ demands and expectations for purpose of long-term profits and mutual beneficial relationship. Therefore, marketing strategy is nowadays universally adopted by a growing number of enterprises for more profits.

Take garment industry for example. As the market for garments becomes increasingly competitive, garment suppliers spare no effort to promote their products in the global market by all means. And today several garment accessories can be properly applied such as seal tags, which are attached to apparels with company’s brand and logo.

Nowadays brand awareness has been caused attention than before that customers tend to purchase worldwide famous garments. Thus it is the best way to advertise and help in image enhancement of brand by seal tags. Suppliers manage to promote their garments based on customers’ demand and estimation and that is marketing strategy.

With the spread of seal tags, they become quite popular and play a crucial role in brand building. Small as they are, however, back by state-of-the-art technology and knowledgeable professionals, they can come in a variety of sizes, colors and shapes. Any logo or pattern can be printed on tags as per the requirement of customers to help them achieve the perfect finishing touch to their apparels.