Hermès, Louis Vuitton, Prada, Chanel, even people who are not interested in buying luxury products can name a few brands and recognize their logos in China now. Chinese consumers have become so powerful and obsessed with luxury items that many of the brands view the Chinese market as a cash cow. However, luxury fashion lovers elsewhere in the world may not be familiar with any Chinese brands.

Though not widely recognized, some domestic luxury brands are seeing healthy growth and showing potential to become well-known luxury lines. Backed by delicate jewelry cards, even if those luxury brands not as renowned as foreign ones, there is still a chance for them to promote.

Hong Huang, creator of Brand New China (a business dedicated to promoting local designers), wrote in her blog earlier this week that in the past decades, Chinese aesthetics and values used to be at the edge of mainstream fashion. But as brands like Exception de Mixmind, Ziggy Chen, Chictopia and ZUCZUG have emerged, Chinese fashion has begun to make some noise. Nowadays as the market for luxury becomes increasingly fierce, jewelry suppliers try their utmost in an attempt to advertise their products by developing the design or adopting unique jewelry cards, which indeed helps a lot to Chinese luxury brands.

For most Chinese consumers just learning the "luxury" concept, the items they want and have become familiar with are fashion products. Clothes, shoes, bags, watches and jewelry are on most wish lists. But as the old saying goes, “good horse is out of the saddle”, these products should also be equipped with fabulous packaging. Like clothes are usually attached with hangtags for relevant information and overall effect, today jewelry set with a variety of customized jewelry cards as well. They reinforce the brand awareness and help in image enhancement of brand.

But designing and producing these items are not China's strong suit. Due to differences in culture and custom, a typical list of luxury items in China is vastly different: liquor, tobacco, porcelain, furniture and tea. As a result, many firms that intend to create luxury fashion items fail to compete with brands from France and Italy and resort to copying their ideas.