According to a study carried out by the American Advertising Specialty Institute (ASI), business gifts which attachedlanyards are the most cost-effective medium of advertising currently available. During the study they discovered a lot of intersing things. It found that business gifts work are a more successful advertising medium than TV advertising.

Everey other media will be beaten by the cost-effectiveness of business gifts or promotional products, such as pens, glass and ceramic gifts, lanyards keychains. With tradational media you will reach a lot of people but posive results are not guaranteed and it’s relatively very expensive. The Advertising Specialties Impressions Study found that receiving a business gift is virtually guaranteed to have positive results. Around half of all respondents said that they had a positive/more positive image of the advertiser after receiving a business gift. Furthermore, around 3 out of 4 respondents contacted the company/brand after receiving a business gift, and a lot actually did business together.

But there are more intersting insights which demonstrated the power of business gifts. For example, two reasons why business gifts which attached lanyards are populair by the people is because the people experience it as pleasant to receive a gift and they can also use often. Moreover, 8 out of 10 people remember the name of the advertiser from which they received their business gift, which proves that recognition and memorability are two important factors in business gifts. It’s the power of branding and of giving.

A promotional items which are still very popular are pens. Pens get used a lot, most of the time on daily or weekly basis and therefor they have a high recoginion and memorability of a brand or company. A little study shows us the use of business gifts: glass and ceramic gifts get used 33 times a month, pens are used over 64 times a month, office accessories will be used arount 50 times a mont and other promotional products are used 25 times a month.